Visual identity

YAAD

Yoga studio

Role: Graphic Designer
Brand personality: Balance, minimalist, inner stillness, outward flow
Tools: Illustrator, Photoshop, InDesign, Figma

YAD Studio logotype set over a softly lit yoga pose.

YAD Studio leaf logomark and logotype on a sage ground. — Primary logotype

The YAD mark drawn from three overlapping circles. — Mark, built from three circles

The leaf detail at the heart of the YAD mark. — The leaf at its center

YAD wave pattern and a sage tote bag carrying the mark. — Pattern and tote

Rolled YAD Studio yoga mat with a carry strap. — Yoga mat

YAD Studio patterned performance leggings. — Performance leggings

YAD Studio business card resting on a textured surface. — Business card

Three YAD Studio editorial posters with photography and the mark. — Editorial posters

YAD Studio invitation card in sage and parchment. — Invitation

YAD Studio blog cards with photography and headlines. — Blog cards

for women seeking balance of body and mind.